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[+] BLIGHT TASK FORCE
“Every neighborhood Has a Future …And It Doesn’t Include Blight”, the title of the publication put forth by the Blight Task Force, contains specific, actionable recommendations on how to eliminate all neighborhood blight for the City of Detroit. HAA was retained to be part of the Blight Task Force Report implementation team. HAA’s role was to quickly bring together the data collected by Motor City Mapping and Love Land, and text written by numerous writers, into a condensed, graphically compelling and easily read report that could be accessible to a variety of user groups.
HAA’s knowledge and skills regarding graphic layout and design made our input valuable to developing the feel and style to the 329 page narrative. Our approach was based on contrasting, yet balancing, the harsh reality of the subject matter with bold, colorful, information graphics, maps and charts to provide an accessible and engaging publication.