YEAR: 2011


    Through A strategic planning initiative and a variety of capital improvement projects Greektown is seeking to elevate their customer experience to attract new customers and increase market share.


    Planning efforts included analysis of the current guest arrival and progression and experiences along with identifying long term goals for the property.  Understanding the direction Greektown would like to orientate themselves, studying the current clientele, understanding what additional clientele Greektown would like to attract, and investigating operational procedures allowed HAA to present ideas for a new cohesive vision for Greektown Casino Hotel.


    The first improvements from the strategic planning effort include a new Valet Parking Garage, Asteria Lounge, new promotions and cashier area, Fringe Bar and new Superpit table games zone, all  creating an immersive urban gaming experience while building towards a future vision.



Hamilton Anderson Associates | 1435 Randolph No. 200, Detroit, MI 48226 | p 313 964 0270 | f 313 964 0170 | ©Hamilton Anderson Associates 2015